Williams & Co: From Melbourne to the Netherlands, crafting a legacy

At Williams & Co, cricket is more than a game—it’s a passion that defines us. Founded by Lucas Williams in Melbourne, Australia, our story began with a deep love for the art of batmaking. With over 12 years of experience working with every type of willow on the market, Lucas mastered the craft of creating and repairing cricket bats. Seeking a new challenge and a better future for his family, Lucas embarked on a bold journey to the Netherlands, where he pioneered the growth and manufacturing of premium Dutch willow bats. Today, Williams & Co stands proud as the first and only company in the world to craft cricket bats from Dutch willow—from seed to bat.

Why Dutch Willow?

Dutch willow represents a sustainable and cost-effective alternative to traditional English willow, offering:

Same performance, lower cost: Up to 50% cheaper than English willow bats.

Locally grown & sustainable: Reducing reliance on imports while promoting eco-friendly practices.

Handcrafted perfection: Every bat is shaped, pressed, and finished for maximum performance.

Craftsmanship rooted in tradition and innovation

Every Williams & Co bat is a testament to meticulous craftsmanship and our unwavering dedication to quality. From selecting the finest pieces of willow to the final finishing touches, each step is guided by tradition, precision, and care.

Careful selection: Only the highest-quality willow, with ideal grain and strength, meets our stringent standards.

Expert craftsmanship: Our craftsmen, with decades of experience, shape and balance each bat to meet the nuanced needs of players at all levels.

Innovative pressing: The pressing process is calibrated for optimal performance, enhancing spring and durability.

Finishing excellence: Polishing and branding each bat ensures it’s ready to make its mark on the cricket field.

The handle, made from the finest cane, absorbs shock and provides a comfortable grip, empowering players with confidence and control. Every Williams & Co bat is a reflection of our passion and respect for cricket, embodying a legacy of quality and performance.

More then bat making

At Williams & Co, we are committed to delivering more than just cricket bats—we offer a bespoke experience for every player. Our online platform brings our tradition of excellence directly to your doorstep, featuring:

A wide selection of handcrafted bats with detailed descriptions and images.

Personalized service to help players find the perfect bat for their style.

Convenient online shopping, secure payment options, and worldwide shipping.

Choosing a Williams & Co bat is not just a purchase; it’s an investment in craftsmanship, performance, and a legacy of cricketing excellence. Join us in embracing the Williams & Co tradition—crafted for those who love the game as much as we do.